One thing that came out of one of our awaydays was the need to engage with parents at open days. This was a very timely comment, as parents can have a huge impact on the choices that their children make. Some of the suggestions were that we should provide separate sessions for parents at open days, which could focus on the issues they are interested in, eg student finance and employability, while prospective students are shown around faciltities.
The Guardian published an article about the influences parents have on young adults, not just students, and describes how some organisations are dealing with this phenomenon.
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